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Why Employees Should Blog

In Unfiled on 25 October 2004. Tagged .

Robert Scoble aka Scobleizer is the public Microsoft blog voice. Recently, he posted an articly on being afraid to blog that raises some good issues though disregards the risks of having every employee speak as a voice for the company. There are reasons that corporations filter everything through a PR department.

Having said that, I think he brings up some excellent points and those of you thinking of starting a venture of any sort should definitely take blogging into account as a cheap and effective way of giving yourself a channel to your audience. It’s easy to underestimate the potential impact - don’t be the one on the side thinking, “I could’ve done.”


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    This would have been an interesting topic to discuss for my research paper in the spring. I was the first student the professor every had that wanted to include as part of research and write about weblogging and photoblogging on "virtual communities" - sociology of cyberspace (2nd year). There was not alot of literature on blogging at that time. And professor noted it is something a third or fourth year student would be doing. I manage to complete the task anyways.
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    I agree that blogging is a great channel to reach your audience (customers, influencers, etc.); however, I think there's another, more important, role for blogging to play in a company.

    The number one problem in any company I've ever been involved with has been communication. Between Engineering and Sales, between Sales and Marketing If nothing more, corporate blogging opens up a channel with one other very important audience: your own employees. I'm willing to bet there will be more use of blogging to enable internal communications than external communications. Of course, those of us on the outside world will probably not have confirmation of this for quite some time.
 
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About

Kevin Cheng is a global nomad who's settled in San Francisco after calling Vancouver, Hong Kong, Austin and London his homes. Founder of Off Panel Productions and OK/Cancel. Director of Product Strategy at Raptr, a social network for gamers, and former designer of Pipes and Bravonation at Yahoo!. Presenter on numerous design subjects. Reachable at kc -at- this domain.

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