See What I Mean: How to Use Comics to Communicate Ideas

Announcing the release of my book. You don’t even need to know how to draw.

Kevin Cheng
Published in
2 min readDec 5, 2012

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Update: You can buy the book for 25% off with discount code KEVINCHENG.

I’m pleased to announce the release of my book, See What I Mean. Whether you’re a fan of comics as a communication tool, or just looking for new ways to communicate your product, process, or ideas, I think you’ll enjoy this book.

You don’t need to hire an illustrator or even be one. I cover all the skills that you’ll need. This is a tool that’s been used by the likes of Google, Airbnb, Adobe, eBay, and even the USPS.

Best of all, each chapter is prefaced with a comic summarized version of the contents so you can read the comic form and get the general gist before diving into specifics. In fact, you can read the entire comic form in the book’s image gallery. Here’s a sample:

A few sample pages from different chapters

The book is on sale now at Rosenfeld Media with digital, DRM-free versions also available on the site. We prefer if you bought direct, but if you are so inclined, leave a review over on Amazon, as that will help with visibility of the book!

It’s been a long road leading up to this book, from the first Dragon Ball Z manga comics I drew as a kid, to drawing a comic for my undergrad engineering newspaper, to the weekly strip for UX professionals OK/Cancel, to announcing the book back in 2008, finishing the first draft in the woods, and finally, completion.

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Product and design leader. Formerly Indeed, founded Incredible Labs, led product for #newTwitter. Wrote “See What I Mean”. Drew OK/Cancel webcomic. I also DJ.